WTF is Go-To-Market?
For product marketers,
by product marketers
Live lectures
Weekly live lectures, themed course modules, and async office hours help you explore concepts and examples, and ask questions.
Make weekly progress
Get a kit of practical templates and weekly homework to define + document your GTM strategy - putting principles into practice.
Learn from others
Build a close-knit community of allies on the same journey, with similar goals, who want to support your business and career growth.
Five weeks to get your GTM sh*t together, together
Understand the GTM framework
Know customer so well, it's your superpower
Define your value proposition
Communicate your strategy so people get it
Take your product to market, efficiently
Iterate to success without losing pace
Hear from our community
"WTF is Go-To-Market has helped me understand how I can maximize my impact as a product marketer - I'm forever grateful! I'd highly recommend this course to any PMM aiming to develop a more strategic mindset and practices in their day-to-day."
"Learning from Alicia's and James' first hand experiences and seeing how they implemented and perfected some key concepts over time, really inspires to apply the same to my own situation.
"If you are looking to foster your understanding of what customer-centric Product Marketing truly is and get hands-on guidance on how to implement in your business, this course is for you."
"The course gave me the tools to really think about how our business connects with customers, how we articulate our value and differentiation, and how to measure that you're constantly on the right track. And it was all grounded in real-life examples and discussions.
"I would highly recommend this to both marketing leaders and start-up executive teams that need to make sure that every group is in alignment."
Learn from 20+ years of GTM experience
Alicia Carney
James Doman-Pipe
Writer, Building Momentum.
🏆 Positioning & Messaging Maestro of the Year, 2021
🏗️ Built three early stage B2B marketing teams from scratch
📈 Specialized expertise in high-growth startups
Register interest for the next cohort
Pro
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Five week live course
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40+ hours of learning
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10+ hours of live sessions
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30+ hours of written and video content
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10+ product marketing templates
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Slack community of your peers for ongoing support
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Homework assignments to put your new skills to the test
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One year access to course and community
Expert
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Five week live course
-
40+ hours of learning
-
10+ hours of live sessions
-
30+ hours of written and video content
-
10+ product marketing templates
-
Slack community of your peers for ongoing support
-
Homework assignments to put your new skills to the test
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1:1 career advice / CV review
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Lifetime access to course and community