WTF is Go-To-Market?
A five-week short course for B2B product marketers to get the skills, confidence, and tools to build a customer-focused go-to-market strategy.
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For product marketers, by product marketers
Live lectures
Understand core concepts
Weekly live lectures, themed course modules, and async office hours help you explore concepts and examples, and ask questions.
Weekly live lectures, themed course modules, and async office hours help you explore concepts and examples, and ask questions.
Make weekly progress
Learn by doing
Get a kit of practical templates and weekly homework to define + document your GTM strategy - putting principles into practice.
Get a kit of practical templates and weekly homework to define + document your GTM strategy - putting principles into practice.
Learn from others
Grow your network
Build a close-knit community of allies on the same journey, with similar goals, who want to support your business and career growth.
Build a close-knit community of allies on the same journey, with similar goals, who want to support your business and career growth.
Five week product marketing bootcamp
Understand the GTM framework
Walk through the foundational components of a GTM strategy that stands the test of time.
Know customer so well, it's your superpower
Get inside the head of your customer to truly understand their needs and goals.
Define your value proposition
Set yourself up to build something unique that shines in a crowded market.
Communicate your strategy so people get it
Know hot to target positioning and messaging by audience - from customers to stakeholders
Take your product to market, efficiently
Take all the chaos and ‘thinking’ work out of launching new products.
Iterate to success without losing pace
Test and iterate for continued success without sacrificing results along the way.
Hear from our community
Laura S
Product Marketing Manager
Ellen H
Product Marketing Manager
"WTF is GTM was incredibly helpful in growing my GTM strategy and Product Marketing skills. For someone who normally doesn't love courses, this course was incredibly insightful and engaging, and really helped elevate my skills as a Product Marketer. You can bring all of the content and learnings straight into your day to day, from product launches to product messaging.
"I can't thank Alicia and James enough for all of the content and guidance over the past 5 weeks.
"I would recommend this course for anyone in Product Marketing at B2B start-ups!"
Ellie L
Head of Product Marketing
"In just several weeks, I've applied so many practical learnings to my job. The course has made me feel way more confident in my role and I'm adding a tonne more value and customer-focus to my company.
"The community is so supportive and helpful, and having access to the online portal and slack channel makes me feel support that I'll have long-term connections to smart, engaged PMMs. Great and super engaging course!"
"The community is so supportive and helpful, and having access to the online portal and slack channel makes me feel support that I'll have long-term connections to smart, engaged PMMs. Great and super engaging course!"
Imi R
Product Marketing Manager
Caroline L
Product Marketing Manager
"This course - and the supportive community that comes with it - has acted as a trusty GPS as I navigate building effective go-to-markets, tackle positioning projects, and run research to uncover customer needs.
"WTF is Go-To-Market has helped me understand how I can maximize my impact as a product marketer - I'm forever grateful! I'd highly recommend this course to any PMM aiming to develop a more strategic mindset and practices in their day-to-day."
"WTF is Go-To-Market has helped me understand how I can maximize my impact as a product marketer - I'm forever grateful! I'd highly recommend this course to any PMM aiming to develop a more strategic mindset and practices in their day-to-day."
Silvan T
Head of Product Marketing
"There is so much information about Product Marketing readily available, but it's sometimes hard to connect the dots and really understand how it's applied in the field.
"Learning from Alicia's and James' first hand experiences and seeing how they implemented and perfected some key concepts over time, really inspires to apply the same to my own situation.
"If you are looking to foster your understanding of what customer-centric Product Marketing truly is and get hands-on guidance on how to implement in your business, this course is for you."
"Learning from Alicia's and James' first hand experiences and seeing how they implemented and perfected some key concepts over time, really inspires to apply the same to my own situation.
"If you are looking to foster your understanding of what customer-centric Product Marketing truly is and get hands-on guidance on how to implement in your business, this course is for you."
Georgie B
Product Marketing Manager
Brian G
Sr. Director Product Strategy
"The course is very practical. It takes your current situation and gives you a framework to focus on the most important things for driving success for your business, from a marketing perspective.
"The course gave me the tools to really think about how our business connects with customers, how we articulate our value and differentiation, and how to measure that you're constantly on the right track. And it was all grounded in real-life examples and discussions.
"I would highly recommend this to both marketing leaders and start-up executive teams that need to make sure that every group is in alignment."
"The course gave me the tools to really think about how our business connects with customers, how we articulate our value and differentiation, and how to measure that you're constantly on the right track. And it was all grounded in real-life examples and discussions.
"I would highly recommend this to both marketing leaders and start-up executive teams that need to make sure that every group is in alignment."
Amanda H
Head of Marketing
Ilona K
Product Marketing Manager
Marie B
Sr Product Marketing Manager
Jack P
Product Marketing Manager
Meet your instructors
Alicia Carney
12+ years scaling fast-paced startups resulting in one merger, one acquisition, and one IPO. Writer, Finding Customer Focus
🏆 Shortlisted, Product Marketer of the Year 2021
🏗️ Built two early stage B2B marketing teams from scratch
🌟 Top 5% performer for 3 years at Deliveroo
James Doman-Pipe
12+ year product marketer specializing in the needs of early-stage tech startups.
Writer, Building Momentum.
⭐ Top 100 Product Marketing Influencer, 2022
🏆 Positioning & Messaging Maestro of the Year, 2021
📈 Specialized expertise in high-growth startups
Writer, Building Momentum.
⭐ Top 100 Product Marketing Influencer, 2022
🏆 Positioning & Messaging Maestro of the Year, 2021
📈 Specialized expertise in high-growth startups
Register interest for future cohorts
Individual
£995
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Five week live course
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40+ hours of learning
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10+ hours of live sessions
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30+ hours of written and video content
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10+ product marketing templates
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Slack community of your peers for ongoing support
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Homework assignments to put your new skills to the test
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Certificate of completion
Team
Pricing On Request
-
Five week live course
-
40+ hours of learning
-
10+ hours of live sessions
-
30+ hours of written and video content
-
10+ product marketing templates
-
Slack community of peers for ongoing support
-
Homework assignments to put your new skills to the test
-
Certificate of completion
Taught by experts who've done the work and want to help you navigate through it, too
Small cohorts means you get personalized mentorship and access an intimate community
Unique focus on successfully influencing Product with the 'Voice of the Customer'
Not ready to apply?
Request a copy of the course curriculum to learn more.
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